Avoka’s Management Team

Philip Copeland, CEO

Philip Copeland


As CEO and co-founder of Avoka, Phil is responsible for the company’s business strategy and worldwide operations. Prior to launching Avoka, Phil founded Jarrah Technologies, the leading vendor of Client Server application development tools throughout Australia. While at Jarrah, Phil conceived of and developed TeamWindows, a repository-based team programming solution that was incorporated into Gupta Technologies SQLWindows product under a worldwide distribution agreement, and later was awarded Byte Magazine’s Application Development Tool of the Year. Phil became CEO of Open Environment Corporation after it acquired Jarrah Technologies.

Phil also co-founded SpotOn, Inc., a California-based venture-backed Internet company, and served as the company’s CEO. As a proven entrepreneur, IT executive and highly-skilled technologist, Phil brings to Avoka a wealth of business experience combined with in-depth technical knowledge and progressive leadership practices. Phil holds a Bachelor of Architecture from University of New South Wales, and resides in Boulder, CO.

Howard Treisman, CTO

Howard Treisman


As CTO of Avoka, Howard is focused on strategic product management, including market analysis and differentiation, product roadmap, competitive intelligence, partner solutions, and product marketing communication. Howard ensures the Avoka product and platform meet customer requirements and is a market-leading technology. Prior to joining Avoka, Howard was Engineering Manager at Jarrah Technologies, the leading vendor of Client Server application development tools throughout Australia. Later, as Engineering Manager for Open Environment Corporation, Howard embraced the distributed computing revolution, and was responsible for building a distributed application management system.

Howard served as Director of Engineering at Borland where he put together and managed the team that built Borland’s J2EE compliant Application Server. Howard also served as Vice President of User and Product Management at SpotOn, a California-based venture-backed Internet company, and R&D Manager at Bullant, where he led a team of 17 engineers who built the client component of Bullant’s integrated application delivery engine. As a proven technologist and leader, Howard brings to Avoka a wealth of experience in designing and delivering solutions built around revolutionary technologies. Howard holds a Master of Science in Software Engineering from the University of Witwatersrand, South Africa, and resides in Sydney, Australia.

Stephen Coleman, CFO

Stephen Coleman


As CFO, Stephen leads and manages all financial functions for Avoka operations globally. Prior to joining Avoka, Stephen co-founded and was COO of Quickcomm, a highly successful enterprise software company specializing in telecommunications management software. After building an impressive corporate and government customer base in Australia and the United States, the company moved its headquarters to New York City in 2005. Ranked by Gartner as one of the top three global players in its space, the company was later acquired by Vodaphone Plc.

Previously, Stephen held senior IT management positions at UBS and NatWest Markets in Sydney and London. Stephen brings to Avoka an extensive international career in the IT industry, a 15-year investment banking career, and extensive experience launching start-ups. Stephen holds a Bachelor of Engineering degree from the University of Michigan, and resides in Sydney, Australia.

Derek Corcoran, CXO

Derek Corcoran

Chief Experience Officer

As Avoka’s CXO, my focus is on:

  • Understanding what best practice is for sales and service transactions like credit card applications, loan origination, account opening, and government license applications;
  • Ensuring our Avoka Transact engagement platform can deliver best practice;
  • Helping our clients engage their customers with great multi-channel customer experiences based on these best practices.

20 years of IT, BPO, and business development experience engaging with hundreds of clients in the USA, Europe, and Australia have provided me with a great foundation upon which to build my body of knowledge and I appreciate the time people have spent with me educating me over those years.

Don Bergal Headshot

Don Bergal


Don builds and leads worldwide marketing at Avoka. He has a successful 25 year record of growing technology businesses in marketing, operations, and sales management, particularly with early stage and high growth companies.   Prior to Avoka, Don was CMO and COO at Confio Software, acquired by Solar Winds, where he led the creation of the marketing-sales ‘factory’ from the earliest stages, resulting in repeated 70% annual growth in the latter years of the company’s 10 year life. Prior to that, he launched software companies Antepo (acquired by Adobe) as VP of Marketing, and grew Jabber (acquired by Cisco) during it’s early years. As VP of Marketing and Business Development, he built mobile data service provider Wireless Telecom, acquired by Vaultus.   Earlier in his career while residing in Silicon Valley, Don held product management, field engineering and sales positions at Bay Networks and Rational Software.

Don earned an MBA from The Harvard Business School and a BS in Engineering from The University of Michigan. He lives in Boulder, CO.

Richard Austen

Richard Austen

General Manager, UK

Richard has 20 years’ experience in the IT industry, and previously worked for Adobe in a Professional Services management role. In this position Richard was responsible for driving consulting around the Adobe Enterprise product set across a variety of vertical sectors including Media, Government and Financial Services.

During this period he was responsible for some of the largest and most successful Adobe Consulting projects and played a key role in delivering customer satisfaction for some of Adobe’s most important enterprise customers.

Richard has diverse experience working within high-growth areas of enterprise software organizations, building cross-functional teams, maintaining excellent customer relationships and driving innovative ways to do business.

Richard has an MA (Hons) in Mathematics from Oxford University.

Will Beaumont

Will Beaumont

Sales Director, ANZ

Will began his career in the military reaching the rank of Major in the Special Forces. His experience in various military appointments and leadership positions was later supplemented by global sales experience. He worked for Smith Detection, the leading supplier of aviation threat detection equipment, and was General Manager of Sales and Marketing with Sagem Sécurité (now Morpho) before moving to Avoka as National Manager. He also gained start-up expertise working as a Sales Manager with Connexxion Solutions.

Will has a Bachelor of Science in Mathematics from the University of NSW, as well as a Master’s in Management. He is also a graduate of the Royal Military College.