Beer and Diapers.
What does that say to you? You don’t think the two go together? You do?
Or you know the story that a huge US superstore was claimed to have used data analysis on shopping trends to decide on their product placement in store — famously putting the beers on a special offer price just adjacent to the diapers? Obviously the target customer is the dad with a small baby, rushing in to get diapers — probably tired, had a hard day… whatever. He spots the beers on offer by the diapers and he’s going to get them.
It seems like everyday we read some headline about the digital age taking stronger and stronger hold – if it isn’t how many iOS devices are selling versus how many Android then it’s the debate over the decline of PC sales showing how much we are spending on mobile devices. Continue reading
Gartner recently published their Top 10 Strategic Technology Trends for 2013.
On Tuesday October 30, 2012 my colleague Jeff and I will be delivering the second of our three fall 2012 webinars. Continue reading
A recent Gartner press release listed the Top 10 CIO Business and Technology priorities following a global survey of 2,300 CIOs. Continue reading