Avoka Awarded Top Innovation Honors at Citi Mobile Challenge EMEA
Omni-Channel Credit Card Application Recognized at London Event
Broomfield, Colorado, USA —June 2, 2015
Avoka, the leader in digital customer acquisition for the financial services industry announced today that its Avoka Transact solution has been awarded Most Innovative Customer Engagement Solution in the Citi Mobile Challenge EMEA. Transact, a highly recognized digital business platform for frictionless sales and service transactions, simplifies the account opening portion of a customer journey, enabling submission of a credit card or loan application in just a few steps, across mobile, desktop and branch channels.
Citi Mobile Challenge EMEA launched in February and invited developers to build and present concepts and solutions based on Citi’s digital platform at events in Jerusalem, London, Nairobi and Warsaw. Teams from 18 countries presented 77 working prototypes to Citi executives and technology influencers at four Demo Days in April held each of those countries.
“The Citi Mobile challenge was an extraordinary event for leaders in the FinTech market. Our approach to creating a frictionless customer experience continues to draw praise and more importantly, to enhance customer experiences and improve conversion rates for financial institutions”, stated Phil Copeland, CEO at Avoka. “At the Citi Mobile Challenge, we demonstrated how a credit card application could be reduced to just a few steps, by incorporating social media presence to pre-fill an application across multiple mobile devices.”
“We received more than 740 applications across 101 countries for this competition,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. “The quality and of the ideas was exceptional and we saw a tremendous variety of solutions at our Demo Days in Nairobi, Jerusalem, Warsaw and London. These developers can help us transform banking and fuel progress across other industries. We are so excited to work with them.”