More on Philip

In 1987 he joined one of the largest AEC firms in Asia Pacific to manage their Information Technology division. During this time Philip led the development of SpaceTek - a facility planning and management application that was one of the world's first commercial Client Server computing applications (originally running under Windows 2.0).

In 1990 Philip established Jarrah Technologies in Sydney to leverage the opportunities emerging in Client Server computing. Jarrah quickly became the leading vendor of Client Server application development tools, education and specialist consulting services throughout Australia. The company serviced a large number of Australia's blue chip corporate and government organisations. As CEO, Philip played a hand's on role in driving product sales and building and delivering the service's offered by the firm. Jarrah represented and sold products from Gupta Technologies, Logic Works, Pinnacle Publishing and Bits per Second.

At Jarrah, he also conceived and developed TeamWindows, a repository based Team Programming product. TeamWindows was incorporated into Gupta Technologies SQLWindows product under a world wide distribution agreement. In 1994 SQLWindows (incorporating TeamWindows) was awarded Byte Magazines Application Development tool of the year.

In 1995 Philip accepted an offer by Boston based distributed computing vendor Open Environment Corporation to acquire Jarrah Technologies. Shortly after the sale Philip was appointed CEO of Open Environment Corporation and relocated to Boston, MA where he oversaw the acquisition of OEC by Borland International.

After a brief period sailing the east coast of Australia with his family, he spent eighteen months consulting with National Rail of Australia as Technical Architect, designing and implementing a mission critical Java / CORBA based sales & billing application. During this time Mr. Copeland developed a sophisticated Java Pattern workbench and supporting framework to deliver highly scalable eBusiness applications incorporating advanced performance, application management and security facilities.

In 1999 Philip co-founded SpotOn Inc, a Californian based, venture backed Internet Company. SpotOn's products and services enabled corporations to leverage the Internet to build and deliver compelling multimedia sales and marketing presentations online. The company quickly established a large and loyal customer base but due to the sharp downturn in Capital Markets and the subsequent difficulty in securing funding the business was wound down.

Philip is a Venture Partner with leading Australian Venture Capital firm Allen & Buckeridge. He has a Bachelor of Architecture from University of New South Wales.

Philip is a proven entrepreneur, IT Executive and highly skilled technologist that brings to Avoka Technologies a wealth of business experience combined with in-depth technical knowledge and understanding of the IT industry.

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More on Howard

After completing a Masters degree in Software Engineering in the mid 80's, he started his career writing C code for telecommunications and embedded systems. In the early nineties, Howard rode the 4GL wave, and was responsible both technical and managerial leadership for developing a number of world-class products while at Jarrah Technologies, in Sydney Australia. These products were a key part of Gupta's (now Centura) SQLWindows Enterprise product, which was shipped to 4GL developers world-wide.

In the mid nineties, Howard embraced the distributed computing revolution, and was responsible for building a distributed application management system for Open Environment Corporation, which was then acquired by Borland/Visigenic. In the course of working for Borland, Howard accepted a position at Borland's development centre in Silicon Valley as director of engineering. While at Borland, Howard built and managed the team that built Borland's award-winning J2EE compliant Application Server. There he oversaw the on-time delivery of the first two releases of this product. During this phase he managed several geographically disperse teams of thirty engineers, as well as managing relationships with other teams within Borland.

In the dot-com boom of the late nineties, Howard took the position of VP of User and Product Management at SpotOn, an eCollateral web service company. In this role he gained valuable experience of the startup mentality, guerrilla marketing, the 80:20 rule, and embracing rapid change.

In 2001, Howard returned to Australia and joined Bullant, where he managed a team of 17 engineers building the client component of Bullant's integrated application delivery engine.

Howard has a Master of Science in Software Engineering from the University of Witwatersrand, South Africa.

Howard is a proven technologist and leader, who brings to Avoka Technologies a wealth of experience in designing and delivering solutions built around cutting edge technologies.

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More on Derek

Previously held roles include:

• Senior developer – Visual Basic & RPG/400 client server environment
• Project Manager – Delivering 6 significant projects on time / on budget in 18 months
• Application Development Manager – Leading a team of 26 developers across multiple projects and clients
• Business Development Manager – Software development services and business process outsourcing services
• Practice Leader, Business Consultancy Services – Developed consultancy methodology and led engagements with several clients in various industries

Derek holds BSc (Hons) Applied Mathematical Science.

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More on Ben

Heralding from a consultancy background with a highly respected international firm, Ben has the rare blend of hands-on technical knowledge with deep business understanding. Often acting as the bridge between business and IT functions, Ben is equally comfortable architecting complex distributed systems as he is managing large development teams or communicating with senior members of the board.

Clients include BP, Orange Telecommunications, Singapore Power Services, Telstra and the Australian Taxation Office

Previously held roles include:

• Solution Architect – Ensured technical delivery for a flagship product with a user base of greater than 1.3 million Australians
• Development Manager – Managed five streams of work to deliver a AU$60MM turnkey solution
• Service Architect – Reduced development costs for a client by 10% by rolling out a re-usable and scalable service orientated architecture
• Software Developer – Achieved 20-25% throughput improvement for a container port as a member of the development team for the world’s first complex, real-time port scheduling system

Ben holds a BSc. (Exon), Management Science with Information Technology (Hons).

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More on Martin

Prior to Avoka, Martin served as Vice President, Worldwide Sales for Aeroprise Inc. (Enterprise Wireless Software Systems), where he was responsible for managing and driving global sales and sales-engineering operations. During his tenure he brought the company to solid and sustained profitability within two quarters.

Martin also worked as Senior Director, Sales and Business Development for Macromedia Inc. where he was responsible for a team of 40 sales executives and facilitated the smooth integration and rapid sales growth of the new Information Convenience, Web Conferencing, and eLearning solution launches.

Prior to Macromedia, he was the Vice President, Sales and Business Development for Presedia Inc. (Web Communications) where he was responsible for building the company’s innovative Web Conferencing, Marketing Communications, and eLearning solution revenue from zero to $3M within two years. Martin was instrumental in facilitating Presedia's acquisition by Macromedia.

Other experience includes over ten years in various Executive Management and technical positions at top Silicon Valley high-tech firms. Martin holds Bachelor of Science degrees in Mechanical Engineering and Aerospace Engineering from the University of California, as well as a Master of Science Degree in Engineering from Stanford University. Collapse more info

More on Malcolm

Previous clients and engagements have included:

• Avaya Communications
• Macquarie Bank
• SMS / Avoka
• Telstra / KAZ Group
• Thales Australia / ADI Limited
• Zurich Australia

Malcolm began his career in 1991 writing satellite imagery processing software for the Western Australian Department of Agriculture. He then joined ADI Limited / Thales Australia for 6 years, working in both Perth and Canberra.

In 2000 Malcolm moved to Sydney working for a blue ribbon set of companies, and was recruited to Avoka in 2006. Malcolm has been actively involved in the Open Source development community, leading up the Click J2EE web application framework project.

Malcolm is now focused on developing Flex RIA solutions for Avoka’s clients.

Malcolm holds a Bachelor of Environmental Science with Murdoch University (Hons).

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