Avoka - Insurance and Technology Webcast

An Insurance & Technology Webcast: "From Paper to Digital – The Insurance Digital Self-Service Imperative"

Date:     Wednesday, February 22, 2012

Time:     10:00 AM PT / 1:00 PM ET

Duration: 60 Minutes

Registration: Click here

If you support your organization's e-commerce initiatives, you know of critical business transactions that still haven't made it to the Internet. The majority of insurance transactions remain paper-based, despite the fact that customers are increasingly demanding anywhere/anytime interaction for all their needs. In the wake of explosive growth in HTML 5, smart phones and tablets, consumers now receive world-class digital experiences from retailers, banks, and investment firms. Those experiences are setting insurance customers' expectations for digital interactions from any device, any location for a variety of transactions. In an increasingly commoditized insurance market, the insurers who will attract and retain increasingly savvy customers are those who succeed in making the move from paper to digital self-service.

In this one-hour webcast, you will learn about:

• How mobility is reshaping insurance customer expectations
• Empowering the business to create complex forms without IT intervention
• Instituting a factory approach to digital form creation
• Best practices in digital form design and management
• Integrate advanced digital form creation with existing content management systems

Anthony O'Donnell, Executive Editor, Insurance & Technology, UBM TechWeb
Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Media Network he has written on all areas of information technology in the property/casualty, life and health insurance industries, following the trends and issues faced by senior technology executives. In addition to reporting and editorial duties for I&T, O'Donnell also serves as a moderator and speaker at industry events and broadcasts.

Mark Breading,  Partner at SMA
Mark has over 25 years of insurance and information technology experience in a variety of leadership roles. Mark leads the research program at SMA and has exceptional knowledge and experience in all aspects of data and analytics, customer communications, enterprise content management, and mobile technologies. He has held both technical and business roles in sales, consulting, marketing and business strategy, including roles as IBM's Global Insurance Strategist, Global Insurance Marketing Leader and Director of Global Insurance Executive Conferences. In these roles he has advised C-level executives around the world.

Rod Hodgman,  Vice President of Marketing, Avoka
Rod is the Vice President of Marketing at Avoka and has over 25 years of experience in building strong brands through innovative, customer-focused marketing initiatives in both public and private companies. Rod, like many of his colleagues at Avoka, is passionate about helping executives understand the financial, customer, revenue, and brand impact of moving complex business transactions from paper to digital services that are accessible from any device. When he is not promoting Avoka's SmartForm Factory Solution he works across Avoka's global team to help define and implement Avoka's marketing and business initiatives.