48% of customers said they would do everything online if they could¹. The question is, why can’t they?

Purchasing a product from an online retailer today is incredibly simple.  You pick out the item, the quantity, add your billing and shipping information, click ‘Submit’ and you’re done.  It couldn't be easier.

However for industries that provide complex products, such as Insurance, Banking, Government, Education, and Health Care transacting online is anything but simple. These organizations conduct business with customers through sets of complex paper forms and documents that don't fit the e-commerce shopping cart model. So for these companies, their most important interaction - the customer transaction – has remained mired in costly, inefficient, and error-prone paper forms or static, electronic versions of paper forms. Until now.

Avoka's Digital Self Service solution quickly and affordably puts complex business transactions on-line so that users can have a complete, digital self-service experience. Some of its impressive capabilities include:·        Delivering an optimized experience for every device - from a single design

• Delivering an optimized experience for every device - from a single design
• Ensuring success by guiding customers successfully through the process
• Reducing transaction cycle times by automating the end-to-end process
• Reducing transaction costs by eliminating paper, missing information, and errors
• Enabling non-technical users to create, deploy, and manage data capture applications

1.) Rosetta “2011 Retail Banking Consumer Insight Barometer”