Everyone knows that paper transactions are expensive, error prone, inconvenient and time-consuming for all.

But did you know that research reveals that users increasingly prefer to be able to help themselves online – the most cost effective and efficient customer channel. Online self-service is convenient and cost efficient as customers do not need to engage with your staff. According to a survey of US online consumers by Forrester Research:

• 72% prefer to use the Web to get information, rather than contact via telephone or email

• 36% of all consumers surveyed "strongly prefer" web self-service

• While 46% of 18-29 and 42% of 30-42 year olds "strongly prefer" web self-service

The way an organization interacts with customers directly affects the way customers perceive that organization. According to surveys, customers that have a positive experience are:

• Three times more likely to purchase than customers with a neutral or negative experience
  

• Four times more likely to recommend the company or renew an existing relationship

• Five times more likely to state that they are satisfied with the outcome of the interaction
  

It is clear that, in order to attract and retain customers, organizations have to implement Digital Self-Service (or Web Self-Service) capabilities that enable users to complete complex tasks online - and on any device.

However many organizations have hundreds or even thousands of paper forms to convert to SmartForm Apps. Traditional software development methods would simply take too long and cost too much. They need a virtual production line to help them churn out SmartForms fast and affordably.

They need Avoka SmartForm Factory.