Avoka Leadership

We are trusted by our customers, partners, and other large institutions because the Avoka team includes some of the smartest financial and technical professionals worldwide who are committed to keeping Avoka on the leading edge of innovation.

Phillip Copeland

Philip Copeland

Chief Executive Officer


As CEO and co-founder of Avoka, Phil is responsible for the company’s business strategy and worldwide operations. Prior to launching Avoka, Phil founded Jarrah Technologies, the leading vendor of Client Server application development tools throughout Australia. While at Jarrah, Phil conceived of and developed TeamWindows, a repository-based team programming solution that was incorporated into Gupta Technologies SQLWindows product under a worldwide distribution agreement, and later was awarded Byte Magazine’s Application Development Tool of the Year. Phil became CEO of Open Environment Corporation after it acquired Jarrah Technologies.

Howard Treisman

Chief Technical Officer


As CTO of Avoka, Howard is focused on strategic product management, including market analysis and differentiation, product roadmap, competitive intelligence, partner solutions, and product marketing communication. Howard ensures the Avoka product and platform meet customer requirements and is a market-leading technology. Prior to joining Avoka, Howard was Engineering Manager at Jarrah Technologies, the leading vendor of Client Server application development tools throughout Australia. Later, as Engineering Manager for Open Environment Corporation, Howard embraced the distributed computing revolution, and was responsible for building a distributed application management system.

Howard Treisman

Stephen Coleman

Stephen Coleman

Chief Financial Officer


As CFO, Stephen leads and manages all financial functions for Avoka operations globally. Prior to joining Avoka, Stephen co-founded and was COO of Quickcomm, a highly successful enterprise software company specializing in telecommunications management software. After building an impressive corporate and government customer base in Australia and the United States, the company moved its headquarters to New York City in 2005. Ranked by Gartner as one of the top three global players in its space, the company was later acquired by Vodaphone Plc.

Derek Corcoran

Chief Experience Officer


As Avoka’s CXO, Derek’s focus is on:

  • Understanding what best practice is for sales and service transactions like credit card applications, loan origination, account opening, and government license applications;
  • Ensuring that the Avoka Transact engagement platform can deliver best practice;
  • Helping clients engage their customers with great multi-channel customer experiences based on these best practices.

Derek Corcoran

Don Bergal

Don Bergal

Chief Marketing Officer


Don builds and leads worldwide marketing at Avoka. He has a successful 25 year record of growing technology businesses in marketing, operations, and sales management, particularly with early stage and high growth companies.   Prior to Avoka, Don was CMO and COO at Confio Software, acquired by Solar Winds, where he led the creation of the marketing-sales ‘factory’ from the earliest stages, resulting in repeated 70% annual growth in the latter years of the company’s 10 year life. Prior to that, he launched software companies Antepo (acquired by Adobe) as VP of Marketing, and grew Jabber (acquired by Cisco) during its early years.

Richard Austen

General Manager, Europe


Richard has 20 years’ experience in the IT industry, and previously worked for Adobe in a Professional Services management role. In this position Richard was responsible for driving consulting around the Adobe Enterprise product set across a variety of vertical sectors including Media, Government and Financial Services. During this period, he was responsible for some of the largest and most successful Adobe Consulting projects and played a key role in delivering customer satisfaction for some of Adobe’s most important enterprise customers.

Richard Austen

Will Beaumont

Will Beaumont

Sales Director, South Pacific


Will began his career in the military reaching the rank of Major in the Special Forces. His experience in various military appointments and leadership positions was later supplemented by global sales experience. He worked for Smith Detection, the leading supplier of aviation threat detection equipment, and was General Manager of Sales and Marketing with Sagem Sécurité (now Morpho) before moving to Avoka as National Manager. He also gained start-up expertise working as a Sales Manager with Connexxion Solutions.

Sam Rapp

Senior Vice President of Sales & Customer Success


Sam is responsible for driving new customer growth and customer satisfaction. He has a successful 25 year track record of building and scaling technology business.  Prior to Avoka, he held several strategic sales positions with Rally Software. During his tenure at Rally, he delivered many key enterprise customers contributing to Rally’s 30% growth annually. Rally was acquired by CA in 2015 for $480M. Prior to Rally, he held senior sales leadership positions with high growth companies Xactly, Serena Software and BEA Systems.

Sam Rapp