White Paper

2017 State of Digital Sales in Banking Report

The 2017 State of Digital Sales in Banking Report ranks and compares the digital account opening capabilities of the largest banks in North America, Europe and Australia, both in the breadth of their digital offerings and in the quality of their customer experience.

The second annual report shares year over year findings, evaluating both ease of use and whether the applications have the basic features necessary to ensure success. New this year is Avoka’s proprietary “Digital Sales in Banking Readiness Matrix” highlighting the banks that have reached the “Digital Promised Land.” The Matrix is the only tool of its kind to measure both the quality and the quantity of banks’ digital offerings.

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