We collect information in a variety of ways, some of it anonymously. To do so we use marketing automation tools and online analytics tools like Google Analytics. We also acquire names and information from list sources.
More detail on how we collect information in each interaction you may have with us:
We track your activity on our website. This includes such information as which web pages you visit and how long you are on each page, your inferred country, your IP address or server name, your browser type, and the device you’re using. We anonymously aggregate this data to determine which content has the most value to visitors, to make changes to layout (for device types), and to respond to country-specific regulations (such as Canada’s Anti-Spam Legislation). We can do this anonymously, if we do not have you cookied, or as a known visitor. We also, if known, sometimes use this information to better understand what interests you and deliver you a more personalized response or experience.
Because maintaining trust with you is important to us, we honor privacy requests, including Do Not Track settings that you may have set on your browser. Therefore, only if you have not set your browser to Do Not Track do we track your activity on our site anonymously. If you are a known visitor to us, via cookies, we track your activity and assign it against your name, but again only if you do not have Do Not Track set on your browser. Note: you can also delete cookies or block cookies over and above your Do Not Track settings.
If you complete a form on our website, either to request further information, sign up for a trial, or download information, we collect the information you submit. We use this information to contact you, to either respond to your request for information, provide you access to a trial, or have sales respond to you with further information. We also can use this information to send you marketing information on an ongoing basis. At any time you can unsubscribe to our marketing emails by clicking on the unsubscribe link that is at the bottom of every marketing email we send.
If we send you an email, we track whether you open that email or click on that email. We typically aggregate this information anonymously to understand the value of our content. At any time you can unsubscribe to marketing emails by clicking on the unsubscribe link at the bottom of every marketing email. This will immediately unsubscribe you from receiving marketing emails from Avoka at that address.
On occasion we may send something to you via snail mail. If you do not wish to receive anything from us, simply write “Return to Sender” and “Remove from List” on the item and we’ll immediately remove you from our mailing lists. Optionally you can simply email email@example.com and ask to be removed from all marketing communications.
On occasion we purchase lists or leads from third-party sources. When we do so, we ask the vendors to confirm that the third party legally acquired the information and that we have the right to obtain it from them and use it.