2017 State of Digital Sales in Banking Report

The second annual Digital Sales in Banking study measured the digital account opening capabilities of the 32 largest banks in North America, Europe and Australia. The report ranks and compares the digital account opening capabilities of these banks both in breadth of their offering and quality of their customer experience.


Download the report to review the year over year results and key takeaways for banks interested in increasing digital customer acquisition.

White Papers
2017 State of Digital Sales
in Banking

Are banks capitalizing on opportunities to acquire customers over digital and mobile channels? The second annual “State of Digital Sales in Banking” report reveals sales capabilities of 32 banks in North America, EMEA, and Australia. To see year over year results in the 2017 Digital Sales Readiness Matrix, get your copy.

2016 XCelent

Celent evaluated banking Omnichannel Customer Acquisition vendors, and identified Avoka as a leader with two XCelent awards.

Build for Success – Creating a Digital Sales Capability

Creating digital account opening for your banking, wealth or insurance product is a worthy goal. But it’s more complex than it appears. Before committing to building a system in house, be fully aware of the hidden challenges that lurk beneath the surface of the initiative.

2016 State of Digital Sales
in Banking

Avoka engaged a researcher to measure the digital sales readiness of the largest banks in the world.

Responsive Design Principles for Digital Forms

Learn the 8 best practices in designing responsive forms that will increase conversion rates and decrease abandonment.

Driving Revenue through Reduced Customer Effort

Learn how the Transaction Effort Score can quantify the friction in your ‘Apply Now’ transactions in order to increase acquisition rates and revenue.

Mobile Engagement & Data Collection for Enterprise

Accelerate your mobile data collection strategy with 16 best practices for developing a multi-faceted mobile engagement and data collection solution.

The Omni-Channel Banking Revolution

Understand why adopting a customer engagement management solution that uses a multi-channel digital business platform is critical to business success.

Mobile App Development Strategy Checklist

Define your mobile app development strategy with a fast 5-point checklist.

Optimizing High-Value Customer Journeys

Get insightful tips from Tim Walters at the Digital Clarity Group on how banks can keep up by focusing on high-value customer journeys.

Mobile Account Opening – Adjusting to a New Normal

Mercator Advisory Group’s research report reviews the trends driving consumer demand and FIs’ interest in mobile account opening.