Avoka Transact is a digital transformation platform, purpose-built for the financial account opening experience. It can be hosted in a dedicated instance in the cloud or on premise in a customer’s data center. Avoka Transact incorporates three modules to Design, Manage, and Optimize the customer experience across channels without impacting back-end systems.
Maestro is the Customer Experience Development Environment of the Avoka platform. Maestro facilitates agile team development and fosters collaboration between Business and IT through an end-to-end development workflow.
Transact Manager, the center of the Avoka Transact platform, is a server application that hosts forms, controls interactions with customers, calls on specialized services like identity verification and risk analysis, and exchanges data with back-office systems of record. Acting similarly to a web content management system, Avoka Transact enables financial and government institutions to tailor their customer experience, without having to engineer new and complex IT infrastructures and integrations.
Insights is a behavioral analytics system, focused on identifying abandonment hotspots and enabling data-driven decisions for continuous optimization. Financial institutions can utilize the fine-grained analytics to make changes to the customer journey within Maestro and immediately publish a new version and measure results. The agility of the platform enables rapid iteration for continuous optimization.
Avoka also offers the Transact Integration Gateway (TIG) as one of several ways to securely transmit transaction data between back-end systems and Avoka Transact in the cloud. TIG can be placed on the customer premise to provide a secure link between Transact and the customer.
Avoka Transact creates an agile System of Engagement for customer interaction, separate from more complex Systems of Record already in place. By delivering a customer experience layer optimized for account opening and onboarding from Apply to Submit, Avoka empowers business owners to implement rapid customer-facing improvements without disrupting back-office systems. Avoka Transact comes complete with third-party service integration and the ability to deliver the format back-office systems require.
Avoka Transact is a fast-to-market system of continuous improvement at your control. By focusing on the customer-facing layer, financial institutions can design, implement, measure, and optimize rapidly to respond to market opportunities and increase their competitiveness. With Transact in place, new customer journeys can be added rapidly without integration and development projects each time.
Avoka Transact enables IT to control and manage the environment while enabling business users to create and manage their own transactions. Avoka has captured all of the technologies needed to manage an end-to-end digital sales transaction.