« Prev. Post Blog Main Page » Next Post September 19, 2017 — By Don BergalAvoka Participating in Digital Transformation Conference, Munich, GermanyAvoka are delighted to sponsor the Digital Transformation conference on 17th October in Munich hosted by the Banking Club. The conference brings together leaders, stakeholders, and senior management in banking with digital transformation responsibilities to discuss strategic direction, business change, priorities and future innovation.Delegates will explore the challenges businesses face in transforming to a ‘digital first’ approach including adapting people and processes to new technology and changing themselves fast to meet today’s customer behaviour. Established banks can play proactive and shield themselves from new tech entrants by becoming digital natives themselves. To continue adding value, banks must change their approach by becoming truly omnichannel and offering consistent experiences across in-branch, online, and mobile interaction.The programme includes a range of presentations and interactive sessions, including roundtable discussions and workshops. Topics will focus on how to accelerate the necessary change to digital through focusing more on the customer, improving customer journeys, to business process management and FinTech innovation. There will be plenty of opportunity for delegates to network in break times and at the end of the conference.Avoka’s general manager for Europe, Richard Austen will be presenting at 10:10am on the digitally discerning consumer, buying behaviour in financial services, and providing best practices on how financial brands can offer customers personalised omnichannel experiences.For further information, or to arrange meetings with Avoka at the conference, please contact [email protected] Banking Customer Experience, FinTech, Customer Experience Best Practices Don BergalDon is CMO, building and leading worldwide marketing at Avoka. He has a successful 25 year record of growing technology businesses in marketing, operations, and sales management, particularly with early stage and high growth companies.