White Paper

2016 State of Digital Sales in Banking Report

The 2016 State of Digital Sales Report documents the digital sales capabilities of the largest banks in three regions: the United States, the United Kingdom, and Australia.


An independent evaluation of the digital and mobile application experience for consumer and small business banking products identified the strengths and weaknesses of current digital account opening offerings.


This report summarizes the results and offers key takeaways for banks of any size intent on increasing digital customer acquisition.

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